30 years of experience in Commercial Aviation

Executive positions at Airbus, Bombardier and Mitsubishi

Vice President and Head of Marketing at Bombardier

Vice President Marketing Americas at Airbus

Vice President Aero Advisory at Mitsubishi

Successful aircraft definitions, strategies and launches

C Series (now A220) re-launch

Repositioning of the CRJ and Q400 Families

A320neo, A330neo and A350 launch in the Americas

A350XWB market potential and aircraft requirements

Several other confidential projects

Extensive expertise in all aviation marketing fields

Market strategies and product positioning

Persuasive argumentations and value selling in sales campaigns

Product developments and business cases

Airline fleet and network optimization

Branding and communication

Airline consulting, including restructuring, business plans, etc.

Commercial success in aircraft sales campaigns

Over 460 aircraft sold, worth over $32 billion*, at Bombardier from 2016 to 2020​

Over 870 aircraft sold, worth over $90 billion*, at Airbus from 2011 to 2015

 

* catalog prices